Orchids and onions: Where have the ad industry’s creative juices gone?

I am well aware of the old saying that “nostalgia ain’t what it used to be” as I write this at the beginning of a new year and wonder: where has all our South African advertising creativity gone? Could it be that I am hankering after a time which wasn’t that great after all… or has this country’s marketing sector become just as dull as most of the globalised world? The mark of great advertising is that people can still recall TV or radio ads, or brand punchlines years or decades after the first...

Therein, partly, is the rub. Some of the ads people remember come from a time when the target market was clearly defined: white, middle class and gender-specific . Even in the most self-indulgent creative directors’ offices there seemed to be an innate understanding of the intrinsics of the product and how to get those across to consumers. That Cremora “it’s not inside, it’s on top” series is a perfect example. Cremora may be

A Merc driver had gone off the road, plunging into the rock, but had survived. BMW made the clever point, though,Further back, one of the first ads to try to bridge the race gulf with a bit of humour was Lunch Bar’s “What kind of a Mac are you?”… featuring a skinny black man amazing many Scotsmen at a Highland Games gathering. His

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