Online reviews are a trusted source of info when planning holidays

What traveller doesn’t check out the opinions of others before making a reservation at a hotel or restaurant?

While online reviews are common on the web, TripAdvisor’s platform has become the standard resource for travellers with its 760 million comments regarding restaurants, airlines, and lodgings. Nearly three quarters of survey respondents reported frequently or systematically reading TripAdvisor reviews before making decisions about lodging, restaurants, or experiences. Comments about lodgings are especially successful, with 81% reporting that they frequently consult them.

Also, 78% take only the most recent comments into account, while 55% read several reviews to get a general sense of reviewer opinions. An average of nine reviews are considered before booking decisions are made about hotels and restaurants.

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