, who have been targeted by what appears to be the same group. They are published by fake Facebook accounts – which pretend to be either big-name retailers or specialist discount retailers – and then spread via paid promotion.
Sometimes, as has now happened in South Africa, the misinformation is unwittingly spread by other people, on other social networks. In every case Business Insider South Africa checked, the pretence is dropped as soon as you click on such an ad. Some point to a variety of supposed product reviews with titles such as"Best Hairdryer Consumer Reports", which in turn have affiliate links to the likes of Amazon, which will earn that webpage cash if anyone buys a hairdryer based on its recommendation.
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