More than 86% of money transfers generated on the Mukuru platform are self-service initiated transactionsCustomer-led fintech innovation is disrupting the financial services ecosystem, says Mukuru. Picture: 123RF/ASPHOTO777
Today, these seamless and increasingly digitised user journeys, supported and driven by incremental, customer-led fintech innovation, are disrupting the financial services ecosystem, effectively banking the unbanked and elevating financial literacy.Recent trends in remittance flows show the growing role of digitised banking services in empowering marginalised communities and people with new financial tools.
As we have seen across our own digital banking channels, grassroots financial services innovation is about meeting customers where they are, and providing intuitive ways to transact, save and send on various channels, and with any device. When users engage with an app or tool that provides a visual, multi-stranded presentation of financial information, they are immediately empowered by the decision-making capabilities that this engaging interface engenders.
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