The deal is for new installations of the Amazon Assistant, a comparison-shopping tool that customers can add to their web browsers. It fetches Amazon’s price for products that users see on Walmart.com, Target.com and elsewhere.
“This data is often used for training machine learning models to do better ad targeting,” said Bennett Cyphers, a technologist at the nonprofit Electronic Frontier Foundation. “But in the U.S., there aren’t really restrictions on what you can do with this kind of data.” Amazon’s combination of tools still pales in comparison to data collection by Alphabet Inc’s Google, which has tracking pixels on most web pages.
The policy also notes that customers can disable certain features of the assistant, and that Amazon only links browsing data to an individual’s account when the assistant is in active use.
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