New airline takes on Cathay Pacific in Hong Kong

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Greater Bay Airlines plans to fly to 104 destinations in mainland China and Asia

A new airline with ties to Beijing is trying to muscle into Hong Kong, a patch long dominated by stalwart Cathay Pacific Airways.

Greater Bay Airlines’ entry into Hong Kong comes at a low point for Cathay, the iconic carrier controlled by conglomerate Swire Pacific, whose parent is UK-based private family group John Swire & Sons. Even before Covid-19, Cathay was affected by its association with the 2019 pro-democracy protests in the former British colony, forcing a change in management.

Greater Bay Airlines can be more agile and flexible than a legacy carrier like Cathay, he said. It also has a ready-made travelling public on its doorstep, considering the Greater Bay Area covers Hong Kong, Macau and municipalities in Guangdong province with a population north of 86-million. Hong Kong Airlines is the city’s only other commercial passenger airline that does not belong to the Cathay group. It has been limping along since its parent, Chinese conglomerate HNA buckled under a pile of debt at the start of the pandemic.

There is also the question mark over Hong Kong’s future as an international aviation hub if the city’s strict quarantine measures do not change. City leader Carrie Lam has pledged the city will retain that title but most travellers entering the financial hub still need to spend up to 21 days isolating in a hotel.

Another factor in Wong’s favour is his ties to the mainland. The businessman is a member of China’s key political advisory body, the Chinese People’s Political Consultative Conference. Yau said Hong Kong-Beijing would be a fitting first route.

 

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