The streaming service ended the year with 221.8 million subscribers, just below target, after booming during coronavirus lockdowns that kept people at home and on the platform.
The last first-quarter expectation under 2.5 million subscribers came in 2010 when Netflix had a mere 13.9 million customers. Most of the 8.3 million subscriptions added at the end of last year came from outside North America, according to the streaming service. "Netflix will increasingly find it hard to stand out and attract subscribers; even the major television networks have their own services now," he noted.
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