MTN MoMo platform’s self-service strategy pays off

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MTN South Africa is seeing significant user growth on its Mobile Money (MoMo) financial services platform. It says ATM withdrawals, loans and car licence disc renewals are the most in-demand services. MobileBusiness MTN MoMo Vodacom MPesa

MTN South Africa is seeing significant user growth on its Mobile Money financial services platform. It says ATM withdrawals, loans and car licence disc renewals are the most in-demand services.

“One of the advantages of MoMo is that the app is network- and device-agnostic, meaning it is available on any network and works on any smartphone or feature phone, as we have USSD functionality as well. Added services over the past few years include prepaid health vouchers, bus tickets, micro-loans, car licence renewals and retail food vouchers. The platform has been integrated with the Zapper QR Code service and Nedbank ATMs for cash-out of funds.

While mobile money has successfully been adopted in many African countries, it had previously failed to gain traction in SA.

 

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