Monster growth over two decades – turning R1,000 into R3.1 million

Monster Beverage Corporation, started by two South Africans, was the best-performing US stock over the last 20 years, turning a R1,000 investment in 2003 into R3.1 million in 2023.

Hansen Natural Corporation dates back to the 1930s when Hubert Hansen and his sons began selling juice to retailers under the company name “Hansen’s Fruit and Vegetable Juices”. This prompted Sacks and Schlosberg to step in and acquire and save the beverage producer. After the acquisition, Sacks has been chairman and CEO of Hansen Natural Corporation, while Schlosberg served as president and COO.Their big break came in 2002 when they launched Monster Energy. Within ten years, they increased revenue to $2 billion. Monster Energy was so successful that Hansen Natural Corporation changed its name to Monster Beverage Corporation in 2012.

Today, the company has numerous top brands, including Monster Energy, Burn, NOS, Full Throttle, Relentless, Mother, Reign, and Predator.

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