MICHAEL FRIDJHON: Top picks from the upcoming Nedbank Cape Winemakers Guild auction
The wines are more thoughtful and more visibly the result of a considered aesthetic vision
MIchael FridjhonCorporate sponsorships in the wine industry are often accompanied by donations intended to tick social responsibility boxes while the marketing folk get on with optimising the marketing value of the headline investment. There’s nothing wrong with that: brand money has to buy some form of reach if shareholders are to get an appropriate return on this form of expenditure.
Often the less visible charitable gestures are life-changing, because the department responsible for that decision is adept at securing real value for the beneficiaries, and is not simply preparing a plausible answer for the management committee. Very rarely, these efforts yield a result that outshines the commercial sponsorship...
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WATCH: Ultimate superbikes shootout series to take place in October
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Until the whole world get to know how good and generous she is I won't stop saying this because my life has taken another great shape financially, LindaStouffes
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Get Runified ready courtesy of Nedbank Running Club and NikeIndependent Media and Nedbank Runners Club are giving one lucky reader a chance to win a Nike Nedbank Runners club kit Valued at R3500.
WATCH: Why investments are laggingBusiness Day TV spoke to Nedbank chief economist Nicky Weimar about SA’s economy Until the whole world get to know how good and generous she's I won't stop saying this cause my life has taken another greatly shape financially, LindaStouffes My first experience happens to be a failure but i never gave up cause i knew it was going to work out for me trying continuously, fortunately i'm smiling today by getting involved with peterniecy
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