Looking anew at the faces behind emojis

We tend to think of the internet as a lawless space where pretty much anything goes. But there is at least one reservation carved out of our digital jungle that is surprisingly tightly controlled: emojis, those smiley yellow faces and red love hearts so beloved by the visually expressive, inventive teenagers and Instagram influencers.

At present, the Unicode Consortium, a nonprofit organisation run by some of the world's biggest technology companies, maintains an exclusive grip on what constitutes an emoji.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

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