Liberty pins growth hopes on ‘augmented-human’ approach

Liberty pins growth hopes on ‘augmented-human’ approach

2021-06-16 11:53:00 PM

Liberty pins growth hopes on ‘augmented-human’ approach

The insurance and investment group says it has spent ‘hundreds of millions’ of rand on new digital tools to augment its financial adviser network

16 June 2021 - 16:51Garth TheunissenLiberty Holdings, the insurance and investment group controlled by Standard Bank, is hoping that using new digital tools to augment the almost 13,000-strong intermediary network it uses to distribute its products will help it win back market share it has lost to asset managers and rival companies in recent years.

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Johan Minnie, Liberty’s group executive for client and advisory services, says this “augmented human process” will allow it to automate between 70% and 80% of the administrative functions of the financial advisers it relies on to distribute its products, thereby allowing them to spend more face-time with clients. ..

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