Launched at the Wanderers Taxi Rank earlier this week, the Phepha Road Safety Campaign is an initiative that aims to keep people mindful of road safety as they travel to various destinations across the country.
“We enquired why deaths on the road seem to reach a pinnacle over this period – is it because of congestion on the roads, or perhaps people are more focused on getting to where they are headed in a rush and forgoing safe road usage,” he said.“We will be rolling out a series of Phepha activations during December, January and February. During the activations, our promotions team will be informing people about road safety while injecting a bit of fun into the experience.
“Taxi ranks offer a captive audience of commuters and taxi drivers who are travelling for short and long distances across our country.”
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