Lessons from the pointless and important world of TikTok

If you're looking for the treacly, the sentimental, the rosy and the self-promotional, you want Instagram, home to millennials. If you want the Pokemon-with-breasts send-up of reality, look to the pandemic-era teens of TikTok.

Meggie Foster is a London-based comedian who spent her lockdown hamming it up to spoken-word tracks by bloviators such as broadcaster Piers Morgan, or Priti Patel, Britain's home secretary. When she mouthed the voice of Prime Minister Boris Johnson, instructing the country to go into lockdown, it was both unsettling and enlightening.

There's also the transgressive thrill of using an app designed to julienne our broken-down attention spans still finer. Scrolling through TikTok definitely feels like something you should not be doing - which means, for now, it's a good leisure experience. Most TikTok videos are gadflies under a minute long. I see only a tiny fraction of the videos on the site, whose numbers would break every calculator in China and the West. Though TikTok is currently trying to crack down on posts promoting the conspiracy theory QAnon, it hosts plenty of other content that's malign and propagandistic. Most of it just doesn't pay off.

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