KEVIN McCALLUM: It’s the heads of Cricket SA’s passers of the buck that should roll

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KEVIN McCALLUM: It’s the heads of Cricket SA’s passers of the buck that should roll 🔒

The anatomy of a Cricket SA meltdown: it began with criticism and straight-up reporting; was followed by revoking accreditations; a leaked newspaper story intended to distract; anger, denial, lies and a radio appearance so horrendous and naïve it will be used by public relations lecturers as a case study on how quickly bullshit can collapse into buffoonery.

There were also retractions, sponsors having stern words, personal apologies, a public apology, a cancelled press conference, a suspension and resignations.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

 

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