In the modern era, branding has extended to a broader range of areas including petrol, beer, perfumes and canned food products.
It is a very broad subject and cannot be covered effectively in this feature’s space. Suffice to it to say the process, in brand terms, offers a promise to customers as to what they can expect from the interaction, which may encompass emotional as well as functional benefits. Top golf courses in SA such as Fancourt and the Pearl Valley Jack Nicklaus Signature golf course at Val de Vie Estate, have cultivated their brand presences in the market with continuous marketing initiatives. These initiatives involve the effective packaging of their core golf product to offer an experience which offers great value to their customers.
Extensive media exposure and initiatives such as the Gold Palm and Zambia Airways Pro-Ams and the Executive Golf Challenge were created to support this. All the subsequent reports and feedback showed that the objectives were achieved, which data was further supported in terms of the increased rounds’ numbers.
As a final example, and while having no physical facility such as a club, The Collier Survey’s services are effectively the organisation’s brand and it makes great efforts to keep its brand reflected positively in front of its partners.
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