JOHN COCKAYNE: Hospitality sector must be agile to survive the rough

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The shift in travel patterns due to Covid-19 demands fresh ideas

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The pool deck and 'chill area' of the Sandton Sun. Picture: SUPPLIED

I am on an itinerary that takes me through the KwaZulu-Natal Midlands and the Drakensberg and then on down to Durban by car. The prompt for the trip is to bring “life” into the concept that local is lekker from a destination, venues, packaging, price point and routing perspective. In this feature I explore the need for product and marketing flexibility with Robert Jasper, the GM of the Sandton Sun Hotel.

All of this suggests we shall need to expand commercial activity as much as possible, while being aware of the need to be vigilant so as to minimise the risk of increased infections.Given that living with Covid-19 might be the way we go forward, how is this likely to affect the profile of travellers and the numbers?I think travel will undergo real modifications from what was considered to be the norm only a year or so ago.

This, with the type of traveller, will be elements we shall need to watch and create the products for — in an ideal world, proactively. But if not, then reactively.Numbers of people travelling together usually means better prices, so if travellers move in smaller numbers, are we going to see an increase in travel prices across the board?Airlines have been a mass-market business model with the core costs covered by the economy seats and the profits being made off business and first-class sales.

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