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Jeff Bezos’s space companion pays $28m to go along for the ride

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Bezos’s space company Blue Origin has auctioned off a seat aboard its New Shepard rocket and an as-yet-unidentified winner paid $28m, plus commission, for the ride

As lockdowns end, people are spending less on stuff and more on having a good time. A fortnight at the beach will suffice for most, but the ultrawealthy face the pressure to be more imaginative and to get more bang for their bucks. A space flight ticks many of the right boxes.

To be sure, the flight will last all of 11 minutes, including about three minutes of weightlessness during which passengers can float around the capsule and enjoy the views. However, this particular journey comes with a rare perk: Bezos is on board. Including the pre-launch period, the crew will be strapped together in a cabin for at least 40 minutes . It may be impolite to pitch Bezos on a business idea just when he’s gazing down on the curvature of the earth for the first time. But nothing helps people bond like a shared adventure.

 

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