Last month, Roc Nation made its grand entry into African football by entering into a partnership with Sundowns. The deal was its first foray into football on the continent with most of the company’s client base having been in rugby and cricket. Their football clients include football superstars Romelu Lukaku , Kevin de Bruyne and Axel Witsel .While it is unusual for an agency to sign up an entire sports club, the deal with Sundowns is not their first of its kind.
“It was a no-brainer to have them as part of the Roc Nation family. They are in a league of their own. They have a vision that is aligned with ours,” Lugudde-Katwe told City Press. “We help with their brand [marketing], creative activations, digital strategy, commercial sales and community initiatives. We want to show the world what Sundowns is about.”While Roc Nation does not have any PSL footballers on its books, this could change soon.
In fact its first collaboration with the Motsepes was in 2018 by bringing the Global Citizen concert to the FNB Stadium. In 2019, the brand branched out of the US, expanding its reach to sports stars in other parts of the world.
J boy & the water that you carry from the Benjamins world. It shocked you for a person to consume bottled water & blow up into pieces. I am back my memory is back no retrograde functional AMNESIA. Still the same guy who chills in the flat with his CREW.
After he blew up into pieces due to water he consumed his mother pained for the REST OF HER LIFE.He was a funny boy & we always wanted to have him around bcoz he made us all to laugh after days of us capturing terrorists who strapped kids with explosives jackets in American soil
I stab with a knife on the face the shit that puts exploding water on the table. I found the water on the table I don't know who put the water which that guy drank then blew up into pieces, who said so. The water bottle. I stab on the face Shit that put that water on the table
Is Jay-Z still bringing his water to South Africa. Ask him why. Is he afraid he will blow up after drinking South African water. What happened to my boy
That Sundowns Jersey is calling my name
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