Jay-Z and company ready to rock Mzansi with Sundowns signing
With Mamelodi Sundowns aiming to become a global brand, partnering with American entertainment mogul Jay-Z’s Roc Nation Sports International is their best shot at getting there fast.
Sundowns partnershipWhile it is unusual for an agency to sign up an entire sports club, the deal with Sundowns is not their first of its kind. Early this year, Roc Nation signed a deal with rugby club the Sharks, opening the door for Siya Kolisi to leave the Stormers in Cape Town to join the Durban franchise.
They are in a league of their ownIsaac Lugudde-Katwe, Roc Nation’s director of operations for AfricaThe partnership is part of the vision of new Sundowns chairperson Tlhopie Motsepe who took over the reins in March from his father Patrice, who is now CAF president.
Isaac Lugudde-Katwe, Roc Nation’s director of operations for Africa, said the partnership was about taking the Sundowns brand to the world.“It was a no-brainer to have them as part of the Roc Nation family. They are in a league of their own. They have a vision that is aligned with ours,” Lugudde-Katwe told City Press. “We help with their brand [marketing], creative activations, digital strategy, commercial sales and community initiatives. We want to show the world what Sundowns is about.” headtopics.com
PSL players to make the grade?While Roc Nation does not have any PSL footballers on its books, this could change soon. Lugudde-Katwe said the agency’s would soon focus on young African footballers.“We are soon going to announce the signing of some amazing young footballers. As we are growing the company, we are looking to have more of a presence in African football. Watch this space,” he said but declined to go into more detail.
Long waiting listThe agency’s front office is inundated with requests from professional athletes eager to sign up. While most sports management companies go out to actively recruit clients, it seems like many athletes are approaching the agency to be part of their stable.
We are not about quantity, we are about quality. Our clients are athletes who strive to be greatIsaac Lugudde-Katwe, Roc Nation’s director of operations for AfricaThis is no surprise considering the allure of being associated with billionaire mogul Jay-Z.
“We are not about quantity, we are about quality. Our clients are athletes who strive to be great,” Lugudde-Katwe said. “Our slogan is that ‘greatness is a process’. We do have a lot of people who would love to be part of Roc Nation but only a few are chosen.” headtopics.com
Founded by Jay-Z, real name Sean Carter, in 2013, Roc Nation has become one of the most disruptive sports agencies in the industry. It has an indelible footprint in the NBA, the NFL, baseball, cricket, rugby and football.In fact its first collaboration with the Motsepes was in 2018 by bringing the Global Citizen concert to the FNB Stadium. In 2019, the brand branched out of the US, expanding its reach to sports stars in other parts of the world.
That same year, it announced its arrival in Africa with the signing of Springbok captain Kolisi. The agency’s other star clients include Springboks stars Cheslin Kolbe, Sbu Nkosi and the Proteas’ pair of Lungi Ngidi and Temba Bavuma.The Jay-Z factor and involvement
The growth of Roc Nation shows the influence of its founder Jay-Z. The rapper, philanthropist and entrepreneur has built an empire that stretches into music, entertainment, sport, media and technology.“When you look at the story of our owner Jay-Z it resonates with our athletes. Jay-Z is a hall of famer, philanthropist and one of the best entrepreneurs in the world and naturally people gravitate towards someone like that because he has planted the seed of hope and inspiration,” Lugudde-Katwe said.
With the signing of all these world-class athletes, does Jay-Z keep tabs on their progress? “Jay-Z and the other founders are heavily involved in the business. You would have seen the picture of Jay-Z and Lukaku before he went to Chelsea, so he is actively involved in the company.” headtopics.com
Vision for AfricaThe agency will officially launch its Africa office in Johannesburg in January. Lugudde-Katwe leads the agency’s operation on the continent and works closely with company president Michael Yormark.We are not just a sport agency we are a movement
Lugudde-KatweLugudde-Katwe, the US-born former basketball player with Ugandan heritage, explained Roc Nation’s objectives on the continent: “Our first involvement in Africa was with the Global Citizen concert in 2018. We then opened our international office [in London] in September 2019 and signed Siya,” he said.
“We saw Siya lead the Springboks to the World Cup and felt compelled to help tell his story. We amplify the brands of our clients and grow their visibility. We are not just a sport agency we are a movement.” Read more: City Press »
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J boy & the water that you carry from the Benjamins world. It shocked you for a person to consume bottled water & blow up into pieces. I am back my memory is back no retrograde functional AMNESIA. Still the same guy who chills in the flat with his CREW. After he blew up into pieces due to water he consumed his mother pained for the REST OF HER LIFE.He was a funny boy & we always wanted to have him around bcoz he made us all to laugh after days of us capturing terrorists who strapped kids with explosives jackets in American soil
I stab with a knife on the face the shit that puts exploding water on the table. I found the water on the table I don't know who put the water which that guy drank then blew up into pieces, who said so. The water bottle. I stab on the face Shit that put that water on the table Is Jay-Z still bringing his water to South Africa. Ask him why. Is he afraid he will blow up after drinking South African water. What happened to my boy
That Sundowns Jersey is calling my name
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