DStv‚ the satellite television service operated by MultiChoice‚ was announced as the new sponsor of the Premiership in a five-year deal by Khoza in a press conference televised on the pay-station’s sports channel‚ SuperSport‚ on Thursday evening.
“Joining DStv is a momentous occasion because in 2007 we were part of the broadcast rights-holders deal of the PSL [with SuperSport]. “In terms of the rights allocation‚ the categorisation of rights for the terrestrial category remains the same. “ … For our team that was negotiating with the new sponsor there were four or five companies to talk to‚ and DStv became a perfect fit in the sense that they are a platform that conveys our content‚” he said.“But what’s important is to maintain and make sure that access to our content is affordable. And DStv has made it possible that that is maintained for our supporters.
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