Instagram to nudge users to ‘take a break’ from scrolling

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Social media app is encouraging people to spend less time on it

Meta’s photo-sharing app Instagram is encouraging users to take a break as the company battles accusations that too much time spent on its social networks hurts the mental wellbeing of teenagers.

“When you’ve been spending a long period of time — 20 minutes for example being a fairly long period of time — it is very valuable for you to then get a little notification reminding you to take a break,” she said. “You may not feel like you’ve been spending that much time on the app because you’ve been doing five or six different things in those 20 minutes.”

This is a hollow ‘product announcement’ in the dead of night that will do little to substantively make their products safer for kids and teens.In November, a group of US state attorneys-general announced an investigation into Instagram’s efforts to engage children and young adults. Instagram said it is testing a new setting that would limit people from tagging or mentioning teens who don’t follow them or to include their content in video reels. Additionally, the app is exploring more ways to reduce the amount of potentially harmful or sensitive content that teens can discover on its network.

 

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