Instagram tests letting creators charge subscriptions

"Creators do what they do to make a living and it's important that is predictable."

A small number of Instagram content creators in the United States will take part in a subscription test-launching this week, Mosseri said. The selected creators will be able to sell subscriptions for access to exclusive content, including live streams. "Over time, we hope to expand these features because it's important that subscriptions are integrated throughout the entire Instagram experience," Mosseri said.

Meta-owned Instagram believes creators should"own their relationship with subscribers," so it is also working on ways for them to be able to take their lists of paying fans to apps built by other companies, Mosseri added.

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