With no airlines flying into or out of South Africa and no tourists to participate in experiences, small, medium and micro enterprises are finding themselves in a difficult situation. Is it even possible for tourism SMMEs to remain productive during lockdown?
Reach out to colleagues by joining industry associations like NAA-SA, SATSA, FEDHASA, SAVRALA and those associated with the Tourism Business Council of South Africa. Travellers are already on social media, but these days, they are likely checking in much more frequently as they are in lockdown. Try to offer light, positive content to help take people’s minds off the panic and give them something to look forward to. Increase your posting frequency to ensure you are showing up in their news feeds.Just because you’re not out and about showcasing our beautiful country to travellers, doesn’t mean you should sit back and relax.
Unlike your business’s social media pages, once you’ve listed your business on a booking platform, you can manage your inventory and prices easily, and you won’t need to create fresh content every day to stay top of mind.The Department of Small Business Development has made over R500 million available immediately to assist small and medium enterprises that are in distress.
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