GARY RYNHART: Why resilience is the new sustainability

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The ability of a business to predict the next crisis is impossible, but the ability to prepare for it is not

In 2015, Bill Gates said: “We are not prepared for the next [viral] outbreak” and suggested creating an army of specialists from multiple disciplines to meet whatever crisis or epidemic might arise. Some 27-million people viewed his talk, but as he said in 2020, nobody in power heard the message.

The problem with preparing for a hazard is that you are asking a small business in particular to prepare for “something” that they think may or may not happen. What needs to happen is to create an awareness that the “something” will actually happen, and if you have a basic plan you might be in a situation to stave off the worst of it.

Banks that lend want to see businesses manage a crisis, not fail. Insurance companies do not want to be swamped claims for payouts. Large companies want consistent supplies. Customers want products. The government has too many other things to do.

 

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