There’s rarely been a more testing year than this one for consumers, businesses or the relationship between the two. By now we’re almost used to reading or hearing about the impact of Covid-19 on our economy, but the figures remain appalling.
While it may be tempting to focus only on essentials at a time like this, for businesses, customer loyalty has never been more important than now. Because every cent those customers spend is important to them, they need to have a pretty good reason to keep going back to a particular business – be that discounts, special offers, the promise of meaningful rewards down the line, or even just the occasional moment of surprise and delight to brighten their day.
We look at SA’s oldest loyalty schemes and how they’ve evolved , and how the smart application of new technologies can improve them . We ask if insurance schemes are missing the mark in how they reward loyalty, and what the alternatives are .
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