Forget the virtual world, live experiences are the future of entertainment

It is the Super Bowl final 30 years from now. The packed stadium dazzles with smart lights that sense the presence of people and avatars of famous US footballers.

As real players get stuck in on the pitch, a chip implanted in each fan beams statistics about the footballers into their field of vision. Spectators can see everything from how far each player has run to their heart rate, throw speed — even their shoe size.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

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