FNB wins most valuable financial services brand for the 3rd year with brand value up 30% to $3.5 billion

In addition, FNB received a Special Award for ‘Exposure’, a fundamental brand metric that recognises brands that create “great advertising with memorable icons and messages” across the category and is based on consumer sentiment.Again, in the 2021 brand valuation, FNB scored the highest across the category for Exposure – great advertising – based on positive consumer reception and perceptions of the campaign.

“Our brand was recognised for its resilience to be able to provide meaningful help to customers during these difficult times.” “We continue to invest in our enterprise-wide platform, which enables customers to perform most functions digitally.” “As a brand of #TheChangeables, we understand the importance of brand agility, relevance and evolution in our quest to continue meeting the needs of our customers,” says FNB Chief Marketing Officer, Faye Mfikwe.

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