Ferrari flaunts its latest models on the catwalk

Ferrari is bringing its Prancing Horse brand to the catwalk and fine dining in an attempt to woo wealthy customers beyond its faithful fans.Ferrari is racing through the gears to bring its Prancing Horse brand to the catwalk and fine dining in an attempt to woo wealthy customers beyond its faithful fans.

The clothing line comes from creative director and former Armani designer Rocco Iannone while Michelin-starred Italian chef Massimo Bottura is relaunching the restaurant in which founder Enzo Ferrari once dined with friends and Formula One stars. The customer base for Ferrari's cars is limited by design to under 10,000 vehicles a year - fewer clients than Bottura's new restaurant could serve in the same time - and the luxury carmaker has said it hoped its brand extension strategy would account for 10% of profits within a decade.

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