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Feast or famine for food delivery apps

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Food delivery app usage has not slowed down, yet most of the companies are losing money and the increasing need for scale means the market is ripe for consolidation

Amsterdam — The meal-delivery market is expected to turn to a phase of consolidation in the coming months as players look to adjust operations after the explosive boom in demand served up to them during the Covid-19 pandemic.

“Food delivery app usage has not slowed down, even as consumers return to in-person dining more frequently,” said Alisha Kapur of Similarweb, which analyses web traffic and app downloads. Stock prices across the sector have stabilised after the pandemic-driven spike and many players have actually seen them fall in 2021, also hit by developments such as a 15% cap on commission fees they can charge restaurants in New York City, imposed in August.

Takeaway reported weaker than expected third-quarter orders last week, but CEO Jitse Groen said it was seeing business improve in several countries as workers returned to offices and the weather worsened heading into winter.

Others are looking to take advantage on a blizzard of launches of “on demand” grocery delivery start-ups, especially in Europe.

 

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