Far-right candidate Zemmour gives media networks a boost

Eric Zemmour. Picture: REUTERS/TOM NICHOLSON

“Eric Zemmour is at the centre of political events, this is today’s reality,” Marc-Olivier Fogiel, the head of BFMTV, said in an interview, noting that airing such events is important to challenge Zemmour’s views. With his credentials as a political columnist and bestselling author, Zemmour has made the airing of extreme views, once relegated to the fringes, commonplace. By giving him a platform, Bollore’s CNews has helped shape the political conversation in France, nudging the right-of-centre party Les Republicains and even Macron toward more hard-line views.

A spokesperson for Bollore at his group Vivendi declined to comment on the content at his media companies and his ties with Zemmour. During a recent trip to London, Zemmour declined to say if Bollore is contributing to his campaign. For Bollore, the struggling channel he bought with its “News That Feels Good” mantra is now edgy, with sharp-tongued debates luring viewers. The channel’s growing notoriety has drawn the attention of regulators.

Bollore himself has never expressed political opinions in public. Most of his media holdings, however, reflect similar themes — law and order, social and moral conservatism and checks on immigration.

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