Fair, but dig deeper next time: Media rated on 2021 local elections coverage

Research conducted by Media Monitoring Africa and presented to parliament’s portfolio committee of communications on Tuesday rated the coverage at 96%.

Media Monitoring Africa attributed under-reporting to the shrinking of newsrooms and hostile economic climate Based on their individual coverage, the ANC was under-represented at 41% while ActionSA at 8% was the most over-represented party, said the MMA’s Lister Namumba. However, in coverage by the SABC, the DA was not over-represented, unlike in the news media. ActionSA was over-represented when the votes it received were compared to the coverage received.

The Freedom Front Plus received slightly less than its proportionate share of media coverage at 2% compared to 2.3% of votes.

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