Facebook struggling to attract younger users, documents show

25 October 2021 - 14:19Facebook has been struggling to attract younger users for more than a decade, and some senior employees are alarmed over the company’s inability to keep teens engaged. When asked by analysts about growth prospects, Facebook executives frequently paint a rosier picture than the one depicted by internal research, a whistle-blower alleges.

In its own defence, Facebook points to new products and services it is developing to attract younger users; it notes that hate speech represents well under 1% of overall content on its platform and is declining; it says that it uses research, hypothetical tests and other methods to to analyse how it recommends content and improve on efforts to curb the spread of harmful content.

Facebook executives have long known that the platform’s hate-speech problem was bigger and more entrenched than the company discloses. While Facebook prioritises rooting out violence and hateful content in English-speaking Western nations, it neglects developing regions that are more vulnerable to real-world harm from negativity on social media.

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