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Expect more ‘eco-active’ shoppers due to climate change, says survey

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The poll of more than 65,000 people showed that consumers in Western Europe are most likely to seek to reduce their environmental impact

Berlin — Consumers worried about the environment are cutting their spending on meat and bottled drinks and trying to reduce plastic waste, and this trend is set to accelerate as climate concerns mount, a global survey showed on Tuesday.

“We’re already seeing small reductions in spending on meat, bottled drinks and categories such as beauty wipes,” data analytics firm Kantar said in a report on the survey. , while a majority of the population in Asia and Latin America has little to no interest in the issue. Austria and Germany have the next most concerned shoppers, with Britain not far behind, Kantar said, predicting that sales of fresh meat in Britain could drop by up to 4% in the next two years if environmentalism keeps spreading. “Our study shows there is high demand for eco-friendly products that are competitively priced and readily available.”

 

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