Engen voted SA’s coolest petrol station

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SPONSORED | Seelan Naidoo engenpetroleum general manager: retail says the results of the Sunday Times Generation Next validates Engen’s customer-centric strategy, investments and marketing focus.

awards, reaffirming the company’s petroleum brand leadership in the eyes of the nation’s youth for the 11Seelan Naidoo, Engen’s general manager of retail, says the results of the Sunday Times Generation Nex“We are honoured to once again receive this award and want to thank our young customers. This signifies that we are staying current in today’s market, but we remain ever humbled by the award and the esteem our young customers hold us in.

While Engen continues to have the largest service station footprint in SA, the company’s constant innovation and focus on customer service places it ahead of the pack in brand recognition and loyalty across all audiences. 'We are honoured to once again receive this award and want to thank our young customers,' says Seelan Naidoo, Engen general manager: retail.“Our many fast-food restaurant partnerships and delicious offerings such as Krispy Kreme are firm winners with our young customers, many of whom are future motorists,” says Naidoo.

Engen will continue to focus on the rollout of signature convenience offerings across its network, including fast-food and restaurant partnerships, Wi-Fi, alternative payment partnerships and a range of other exciting innovations. The Sunday Times Generation Next is the leading annual youth brand preference and consumer behaviour survey. It tracks consumer behaviour and preferences of South Africans aged eight to 23 — a highly influential segment of the market.

 

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