Energy drinks are fastest-growing products in Africa, says Coca-Cola's local bottler | Fin24

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As Coca-Cola Beverages Africa prepares to list on the JSE this year, the company says it plans possible 'consolidation' on the continent and to capitalise on strong African demand – especially for energy drinks, which is the fastest-growing drink category.

It operates in 14 African countries, and sees strong future growth on the continent, with energy drinks the fastest-growing category.As Coca-Cola Beverages Africa prepares to list on the JSE this year, the company says it plans possible"consolidation" on the continent and to capitalise on strong African demand – especially for energy drinks, which is the fastest-growing drink category.

"We want to unlock what we see as a significant African growth potential for CCBA," CCBA CEO Jacques Vermeulen told the briefing. CCBA operates in 14 countries. Its six key markets are South Africa , Kenya, Ethiopia, Uganda, Mozambique and Namibia. CCBA is the largest bottler of non-alcoholic ready to drink beverages in Africa. It accounts for more than 40% of The Coca-Cola Company's African volumes. CCBA is also the eighth largest Coca-Cola bottler by revenue globally.

He says the company plans to further invest in opportunities that might arise. "For many years we have already been operating and reporting like a listed company and learnt from global best practice. We have a very strong balance sheet and can leverage that for acquisitions which fit our profile," said Vermeulen.

 

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