Energy drinks are fastest-growing products in Africa, says Coca-Cola's local bottler | Fin24

2022-01-20 08:15:00 AM
Energy drinks are fastest-growing products in Africa, says Coca-Cola's local bottler | Fin24

Coca-Cola Beverages Africa will be listed in Amsterdam, with a secondary listing on the JSE this year.

As Coca-Cola Beverages Africa prepares to list on the JSE this year, the company says it plans possible 'consolidation' on the continent and to capitalise on strong African demand – especially for energy drinks, which is the fastest-growing drink category.

Coca-Cola Beverages Africa will be listed in Amsterdam, with a secondary listing on the JSE this year.

Coca-Cola has a partnership with the Monster energy drink brand. As Coca-Cola Beverages Africa (CCBA) prepares to list on the JSE this year, the company says it plans possible"consolidation" on the continent and to capitalise on strong African demand – especially for energy drinks, which is the fastest-growing drink category.

Last year, American giant The Coca-Cola Company announced that it will list its African bottling operation in Amsterdam and on the JSE this year.Bloomberg previously reportedthat the listing could be worth €7 billion (~R122 billion) – the same size as Shoprite.

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It operates in 14 African countries, and sees strong future growth on the continent, with energy drinks the fastest-growing category.Tuesday 18 January 2022 - 6:46pm History-making Rwandan referee Salima Mukansanga (3R) lines up with the assistant referees, the fourth official and the captains of Zimbabwe and Guinea, Knowledge Musona (2L) and Naby Keita (2R) before an Africa Cup of Nations Group B match in Yaounde on Tuesday.Zimbabwe eliminated, Senegal finish top Jan 18, 2022 - 08:21 pm By Staff Reporter African Football Malawi 0-0 Senegal Senegal secured top spot in Group B at the 2021 TotalEnergies Africa Cup of Nations after playing to a goalless draw with Malawi on Tuesday.Official: Ghana Suffer Shock Afcon Elimination 3 Jan 18, 2022 - 10:53 pm By SL International Group C Ghana 2-3 Comoros Ghana finished bottom of Group C after suffering a 3-2 defeat to Comoros on Tuesday night.

Coca-Cola has a partnership with the Monster energy drink brand.  As Coca-Cola Beverages Africa (CCBA) prepares to list on the JSE this year, the company says it plans possible"consolidation" on the continent and to capitalise on strong African demand – especially for energy drinks, which is the fastest-growing drink category. On Monday, a Confederation of African Football (CAF) statement said Mukansanga would handle the match with two female assistant referees, Carine Atemzabong of Cameroon and Fatiha Jermoumi of Morocco. Last year, American giant The Coca-Cola Company announced that it will list its African bottling operation in Amsterdam and on the JSE this year. Aliou Cisse’s men searched thoroughly for the opener, but were shut out by the Flames who had a penalty awarded to them overturned late in the match by the Video Assistant Referee (VAR). Bloomberg previously reported that the listing could be worth €7 billion (~R122 billion) – the same size as Shoprite. CAF did not immediately explain why the assistant referees were changed. The company hosted a"Capital Markets Day" - an online briefing for potential investors, analysts and the media – this week in preparation for its listing. Gabon 2-2 Morocco Gabon joined Morocco in the round of 16 after playing to a 2-2 draw on Tuesday.

"We want to unlock what we see as a significant African growth potential for CCBA," CCBA CEO Jacques Vermeulen told the briefing. Previously the Rwandan was the fourth official when Guinea defeated Malawi on January 10 in Bafoussam. Zimbabwe 2-1 Guinea Zimbabwe ended their final match in Group B on a winning note following a 2-1 victory over Guinea, who qualified for the last 16 as the runners-up to the group winners Senegal. CCBA operates in 14 countries. Its six key markets are South Africa (its largest and most established market), Kenya, Ethiopia, Uganda, Mozambique and Namibia. "We know that as a woman she had to overcome serious obstacles to reach this level and she deserves a lot of credit. He sees Africa's young population and growing urbanisation on the continent as benefiting CCBA's growth trajectory, offering the  potential for increased per capita consumption, including in the categories of juice, water and energy drinks. The Sily National looked to put up a fight in the closing periods of the contest through Keita, but it didn’t transcend the desired comeback thus it finished 2-1 to the Warriors. Energy drinks is the fastest growing soft drink category in Africa." Leaders Guinea need one point to seal a second-round place while Zimbabwe are playing for pride having been eliminated after two losses. Group B Zimbabwe 2-1 Guinea Zimbabwe finished bottom of Group B despite securing a 2-1 win over Guinea, who secured second spot on Tuesday evening.

Coca-Cola owns a stake in the world’s second-biggest energy drink brand (after Red Bull), Monster. It is also Monster’s official distributor. CCBA is the largest bottler of non-alcoholic ready to drink beverages in Africa. It accounts for more than 40% of The Coca-Cola Company's African volumes. CCBA is also the eighth largest Coca-Cola bottler by revenue globally. Malawi 0-0 Senegal Malawi finished third in Group B after playing to a goalless draw against group winners Senegal on Tuesday evening.

"The Coca-Cola Company has elected us as its partner to drive further consolidation on the continent and create greater cost efficiency. We will, therefore, invest in opportunities that might arise," said Vermeulen. "Since 2019 we have been reshaping our operating model to build a better, smarter and faster world class bottler. Our end-to-end digital transformation is also well underway and will provide more consumer insights," said Vermeulen."CCBA has a deep knowledge of doing business in Africa and we foresee significant opportunities to consolidate the continent's fragmented bottling landscape.

" He says the company plans to further invest in opportunities that might arise. "For many years we have already been operating and reporting like a listed company and learnt from global best practice. We have a very strong balance sheet and can leverage that for acquisitions which fit our profile," said Vermeulen. CCBA CFO Norton Kingwill said that CCBA cannot continue with a strong growth trajectory without investment."Our track record gives us confidence.

We have been successful in Africa for a long time and can deliver a growth story," he concluded. CCBA - described during the briefing as"born and bred in South Africa" – was listed on the JSE in a previous iteration, Amalgamated Beverage Industries (ABI). It was delisted in 2004, after SABMiller bought out minority shareholders. Then in 2016, CCBA was established after SABMiller merged ABI with the Coca-Cola Company’s Southern and East Africa bottling operations. In the following year, the US giant bought SABMiller’s 55% stake in CCBA for $3.

15 billion after that company was taken over by Anheuser-Busch InBev. We live in a world where facts and fiction get blurred In times of uncertainty you need journalism you can trust. For only R75 per month , you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.

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