Elon Musk’s Twitter takeover and how to fix the digital town square

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History rhymes. If Elon Musk wants to raise the quality of discourse on Twitter he could look to antiquity for inspiration.

Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated.Firstly, it is a reference to the ancient Greek town square or Agora of 2,500 years ago where issues of the day were debated. It is on this ancient town square where thinkers and speakers, such as the sophists , had a field day.

In this way, Musk’s remarks recall the global village. This term was coined in the 1960’s by the celebrity scholar of the time, philosopher and media theorist Marshall McLuhan. McLuhan foresaw that the rise of the global village would increasingly feed tribalism — and he has been proven correct. As, inevitably is the case in these circumstances, the need arose for rhetorical skills to convince all or some of the audiences.

It came to be that the discourse in the Agora was characterised by the rhetorical techniques of the old sophists, who did not heed the very real risk of sowing conflict and division.

 

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