Editor’s View: The genderedness of children’s shoes is why representation matters

Gendered shoe construction for little kids must fall. The youngest daughter – a 5-year-old non-verbal autistic child – is a mixed bag of likes and dislikes. She loves dinosaurs. She loves GI Joes. She loves playing with her kitchenette set. She loves playing football. She loves boxing and martial arts pretend-play. And she also happens to like cute, pink, sparkly shoes.

And this got me thinking about how this happens and why, again, representation matters so much. I can imagine the executives of the companies that make these shoes are all men. And these men had notions of how boys should behave and how girls should behave. They see their sons running around the playground kicking stones and pieces of wood in lieu of balls, dragging their feet while roughhousing.

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