Dischem store launches 'African beauty campaign' with blackface mannequin

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Dischem store launches 'African beauty campaign' with blackface mannequin.

A white mannequin was photographed with an ochre-toned product on its face at the Killarney branch, which seems to resemble blackface. At the foot of the mannequin are an oddly shaped hut, a reed mat, and an assortment of calabashes. The mannequin is also dressed in African-print clothing and traditional sandals.

Dis-Chem’s marketing operations coordinator, Obakeng Modubu, says the company knew nothing of the campaign run by the Killarney Mall branch. “We have the same themes for all our stores nationally, as well as the ones in Namibia and Botswana. It is very important that they all do the same thing as they are given the same directive from head office,” says Modubu.

 

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Twitter reacts to Dis-Chem’s blackface mannequin for ‘African beauty campaign’Dis-Chem’s marketing operations coordinator said the company knew nothing of the 'African beauty campaign' run by the Killarney branch. 2/2 We sincerely apologise, this is an ongoing investigation but we can confirm so far our initial investigation shows that this was an isolated incident with no malice or disrespect intended. Sincerely Dis-Chem 1/2 Our annual beauty fair promotion is a celebration of South African beauty. We strongly condemn any kind of affiliation with blackface. This goes against everything that we stand for as a brand and as a company.
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‘Rogue’ black face mannequin snapped in Dis-Chem storePharmacy chain Dis-Chem has landed itself in hot water over a 'black face' mannequin that appeared as part of a display in the Killarney Mall store in Johannesburg. Oh dear, looks like they will have to burn down Killarney Mall now. Dischem seems not to reign in their franchisees. Had terrible customer experience at Dischem Centurion at the hands of Dries Olivier, managing pharmacist centurionmall Come on Dischem you promised to contact directly a few days ago -still waiting It amazes me how desperate some ae to find things to be offended by.
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