South Africans continue to be bombarded with unsolicited messages, and the regulator says its patience is coming to an endAdvocate Pansy Tlakula, chairperson of SA's Information Regulator, says it has to 'begin exercising our powers'. File photo.SA’s Information Regulator has in the past year since its enforcement powers came into effect received more than 700 complaints from consumers, mostly related to direct marketing, but has not yet ruled on the complaints.
Unsolicited electronic communication with consumers can take the form of emails, SMSes, robocalls or faxes, and the regulator plans to issue a guidance note on whether telephone calls are included. Popia does not allow such marketing unless the subjects of the communication have given their consent or are customers of the responsible party.
Entities selling consumers’ personal information, especially in the credit granting and direct marketing industries, are also in the regulator’s crosshairs. You can be contacted only once to obtain your consent, and your contact details must have been obtained lawfully and not through, for example, a data broker.Any direct marketing communication you receive must state the identity of the sender or person on whose behalf it has been sent, along with instructions on how to stop such communication.
There is a regulator for that?
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