Creatives can be a powerful force for change in SA

📆 2022/08/19 17:28:00
📰 SowetanLIVE

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We need more creatives to also have a grasp of the principles of business and finance. We need to be trained in the art of leadership as well as the art of entertainment.

Marrying two skillsets, a powerful combination with potential to create social cohesion and build the economyAnyone who’s ever worked in the entertainment or creative industries will tell you first and foremost that the uncertainties can be crippling. Fortunes can change and pay cheques can stop abruptly.

Unfortunately, as creatives, we tend to be dismissed as having no head for business. And this is partly true. It’s a shortcoming I’ve had to confront in my own career. But it’s not like being a creative person means you can never be business-minded – in fact the two have more in common than you might think.

In business, this same determination to succeed is required. For example, when I started my first business communications company, Gateway Media, in 2013 it dawned on me that I lacked some essential business skills. I realised I didn’t know how to manage a business or even finance one. All I knew was how to sell.

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