Coupons help boost consumption in China

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Shops and restaurants are offering vouchers and coupons to residents amid the Covid-19 outbreak

A cashier wearing a protective mask and goggles at a shop in Hong Kong, China. Picture: ROY LIU/BLOOMBERG

The constrained consumption because of the novel coronavirus outbreak means that many small and medium-sized businesses are teetering on the brink of bankruptcy. In a bid to stimulate consumption, and thus provide a lifeline to the many shops and restaurants, many cities across the country are offering vouchers and coupons to local residents.

A special form of action taken under special circumstances, such measures are intended to help to cushion the blow on retail and service businesses and ease the burden on affected families.

 

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