COMMENT: SABC waiting for a hand out has become the norm

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World Rugby‚ the sport’s governing body‚ holds the rights to RWC and essentially puts them out to tender.

The timing of the SABCs statement on Monday is important because it was done to create maximum negativity towards pay channel SuperSport.

SABC employed the same tactic days before the African Cup of Nations this year. And we’ve seen this approach repeated in previous years as well. It’s a fair process – classic supply versus demand scenario and the rights go to those willing to pay the most. Although it’s an unlikely scenario given SuperSport’s stranglehold on sports broadcasting in South Africa and large parts of Africa‚ it’s not impossible.But when RWC 2019 rights went out for tender Sky NZ lost out to a new streaming service called Spark New Zealand.

 

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SABC don't have money to give it to the wmc...that gravy train has long gone.

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