Coca-Cola to scrap 200 drinks brands, half its portfolio, after falling sales during lockdown

Coca-Cola to scrap 200 drinks brands, half its portfolio, after falling sales during lockdown | @BISouthAfrica

2020-10-23 09:15:00 PM

Coca-Cola to scrap 200 drinks brands, half its portfolio, after falling sales during lockdown | BISouthAfrica

Coca-Cola would likely remove more brands from its 'hydration' category, which includes Dasani, Powerade, and Smart Water, CEO James Quincey said.

, Quincey said in July.Coca-Cola has decided to discontinue certain brands so it can make sure drinks"with the strongest potential to grow their consumer bases, increase frequency, and drive system margins," it said.Despite ending some brands, the company will continue to explore new beverage categories, it said.

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It launched itsin Latin America in the third quarter through an agreement with Molson Coors Beverage Company, and will launch the product in the US in the first half of 2021, it said.Coca-Cola's sales remain behind as fewer people dine outNet revenues in the quarter to September declined 9% to $8.7 billion because of a drop in out-of-home drinking, as restaurants in some areas remained shut and fewer people dined out, Coca-Cola said.

Sales had improved on the previous quarter, the company said, but at a slower rate.However, the company beat revenue expectations, with revenues around $300 million higher than analysts had predicted,.Unit sales, which don't include currency fluctuations, fell by just 4%.

The company reported the biggest volume drop for tea and coffee, which fell 15%, primarily driven by lockdown restrictions on its Costa coffee shops, a third of which are based in the UK.Water and sports drink volumes — the category Quincey warned could face further cuts — fell 11%. The company credited this to a decline in water brands.

Sales of juice, dairy, and plant-based drinks was down 6%, with strong performance by Simply and Fairlife in North America unable to prop up dropping sales in Asia Pacific and Latin America.Coca-Cola posted its smallest volume decline in sparkling soft drinks, which includes Sprite and Fanta, at just 1%. 

The company reported declining revenues in every location, including a 23% drop to $809 million in Latin America.It posted a pre-tax profit for the quarter of $2.2 billion, 29% down on the same period last year.The company said the ultimate impact of the pandemic on its near-term results is"unknown," and Quincey warned that"many challenges still lie ahead."

Read more: News24 »

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