Cell C sheds subscribers in favour of better returns

Cell C has shed a third of its customers as it continues to move away from unprofitable subscribers in an effort to improve overall returns.

This translated to a 9.9% decrease in prepaid revenue in the six months to June, while gross margin grew by 11.5% and prepaid average revenue per user increased by 26.9%. Overall revenue for the period decreased to R6.9bn, compared to the previous comparable period's R7.4bn.

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