Celebrating women's month: honouring trailblazing women

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Stepping out of your comfort zone is when growth happens.

South Africa News, South Africa Headlines

Jasmeena Patel Shiba is a trailblazer. In the annals of Royal Tyres’ 84-year history, she has emerged as its first female director.

Her father recognised her potential at a young age and urged her and her sister to spend school breaks at the family enterprise. Little did she grasp that these initial stints as ‘real-life receptionists’ would sow the seeds of her forthcoming career trajectory. In both life and business, Jasmeena abides by her cherished maxim from Ben Franci – “Plunge wholly or retreat completely. A middle ground does not exist”.

Vishal Premlall, national director of the Tyre, Equipment, Parts Association (TEPA), a proud constituent of the Retail Motor Industry Organisation, expresses his delight at the increasing influx of women into the sector. He affirms that, in Jasmeena’s case, she traversed from an IT analyst to an automotive business proprietor.

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