Celebrating the young rising stars in the SA automotive industry

Business school master and three years’ experience PSA HQ last year as executive assistant of DS CEOMy day starts with monitoring the performance of our nine brands following the main KPIs – website visits, lead generation, finance applications, leads sales and so on. Depending on the performance I may need to tweak campaigns, offers, creative, channel and so on. The call centre is next. I need to ensure they focus on the right areas for the day .

I am driving a Citroen C5 Aircross. I would say that in five years I would like to drive a DS 3 Crossback .What impressed me initially is that everyone has a great knowledge around the automotive industry, not only on product but also on the groups and the history of the brands. Hence why brand loyalty in the country is huge. However, while being a positive it can also prevent people from being objective and open-minded. It’s as if you are a Pirates or Kaizer Chiefs supporter.

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