People queue outside a Burberry store on Regent Street, London, the UK. Picture: REUTERS/HENRY NICHOLLS
The move came as Burberry reported six-month earnings that beat estimates, helped by demand for designer Riccardo Tisci’s new look. The shares rose as much as 9%, the most since July. With popular social networks such as Instagram banned in China, the deal with Tencent can bolster the brand’s visibility in that market. The move comes as luxury brands are taking a hit to sales from the continuing anti-Beijing protests in Hong Kong. Burberry said sales fell by a double-digit percentage in the territory.
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