To get a glimpse of where this all ends, we should only look to the United States, ground zero for these kinds of changes in the media and politics. The endgame looks depressing.
Live TV broadcasts of political rallies, funerals and press conferences, may be more decisive than social media in shaping mass debate in South Africa
Few viewers — seeing no one on those channels fact checking Malema, or offering a counterpoint through sober analysis — could be faulted for believing everything Malema said. But he was also exploiting the tendency of South African television news to mimic US counterparts and their overuse of analysts, and colourful commentary by reporters during “live” crossings. Little actual reporting gets done.
, it has been disheartening to watch and read elements in South Africa’s mainstream media entertaining the wild claims Zuma made during his bizarre state capture commission “testimony.”
To get a glimpse of where this all ends, we should only look to the United States, ground zero for these kinds of changes in the media and politics. The endgame looks depressing. This kind of practice on TV contributed to the election of Donald Trump and the sullying of American political discourse (already damaged by only representing the ideological views of the two main political parties).
. This amounted to hours and hours of free airtime before the elections. As the
in March 2016, Trump earned $400 million of free media in just one month (February 2016), “about the same amount late Republican Senator John McCain spent on his entire 2008 presidential campaign.” Once Trump became the Republican nominee, networks like CNN, MSNBC would cross over live to Trump rallies. These were carried without any commentary.Read more: Mail & Guardian
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