Malema knew full well that his rambling speech was being carried live on the very same channels that he warned his audience about.
News channels in South Africa now regularly cross live to political rallies, press conferences, and especially funerals. During election cycles this is not unusual, but it is also now common practice outside of election cycles. South Africans or those interested in South African politics can on any random morning tune in to the likes of Malema, Zuma, Ace Magashule, or Supra Mahumapelo giving their spin on current events.
The EFF, formed in 2013, happens to be product of the social media age, unlike other older parties, and is also representative of what is generally decried as the post-factual era in South Africa. When he was still a member of the ANC, Malema was a firm supporter of Zuma, and he played a major role in delegitimising the country’s news media. One of Malema’s deputies, Floyd Shivambu, punched a journalist outside Parliament. South Africans are so plagued by amnesia they forget this.
For all the Russia talk , cable news played as decisive a role in Trump’s victory as anything else. Media executives call these kind of live TV crossings of political rallies, “free earned media.” That is publicity you get without paying for it. In political campaigns having your rallies covered live for free on 24 hour news channels, or even better on local, free to air channels, is gold.. This amounted to hours and hours of free airtime before the elections.
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