Booysen’s slip past the pedicure

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With no education in cosmetology or somatology, Shantelle Booysen used her love for pedicures to create products that are now being exported to 34 destinations. She also employs about 2,500 people in the country.

Her multimillion-rand company was one of the first South African companies to successfully register its skin care range with the US Food and Drug Administration, the ministry of health in India and in the EU.

“I loved a pedicure. The thing that irritated me was my feet were slippery in my shoes afterwards. I didn’t like that so I went to a cosmetic formulator and I asked them to create a heel cream that would stop my feet from being slippery,” she says. Seeing the amazing results after using the product, Booysen sold it to a company, which at the time had 27 spas in the country. It did not take long for the company to introduce the product to its branches on the continent.

Later, through the agency’s Technology Transfer Fund, the business was able to buy a sophisticated machine that could package individual sachets of the products.

Source: Education Headlines (educationheadlines.net)

 

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