Black Friday spending to increase to R11.3bn this year — study

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In November 2019, retail spending during Black Friday was R15.4bn. It was R10.2bn in November 2020, and it is expected to be R11.3bn this year, according to a study.

In November 2019, retail spending during Black Friday was R15.4bn. It was R10.2bn in November 2020, and is expected to be R11.3bn this yearA new study suggests that retail spending during Black Friday will improve this year compared to 2020.Retail spending on Black Friday will improve this year compared to 2020 but it will not be better than 2019, according to research.

The new jobs created in 2020 and 2021, Van Aardt said, would benefit retailers during Black Friday 2021. He said between 2019 and 2020, a growing percentage of Black Friday spending was on necessities. This, he said, was due to large-scale job losses and low-income growth in 2020. Van Aardt said the country could not afford to have another hard lockdown because the level of job losses would be “humongous”.Connect Group CEO Steven Heilbron said retailers should not be waiting for Black Friday or big events to make money.

 

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